
Be careful when you ask for a jury in federal court - you may get a jury trial even after you have changed your mind.
That is the lesson that Pestco, a Lanham Act trade dress infringement defendant, learned last week in
California Scents v. Surfco (9th Cir. 5/6/05 - No. 03-56116). The Ninth Circuit's decision sent the case back for trial on plaintiff's claims of trade dress infringement, unfair competition, and false advertising under the Lanham Act, 15 U.S.C. § 1125(a).
In its complaint, the plaintiff California Scents alleged that it had developed and marketed an “inherently distinctive and non functional” trade dress for its air freshener. California Scents further alleged that after it sent Pestco a cease-and-desist letter, Pestco continued to manufacture a “nearly identical air freshener product, in nearly identical color-coded cans, with nearly identical color coded ‘scratch and sniff’ labels,” and “exhibited [its] air fresheners in counter top display boxes which are nearly identical to [California] Scents’s display box.” California Scents did not demand a jury trial in its complaint.
Pestco counter-claimed alleging that California Scents had disparaged and defamed Pestco by falsely representing to sales representatives and competitors that Pestco had copied from California Scents.
After the district court granted summary judgment on plaintiff's claims, Pestco dropped its counterclaims. However, in an earlier trip to the Ninth Circuit in 2002, the court had reversed the grant of summary judgment and sent the case back to the district court for a trial.
On remand, the district court held that California Scents had waived its right to a jury trial by not demanding a trial in its complaint. The court then held a bench trial and ruled against California Scents.
On appeal, the Ninth Circuit held that the district court had erred in finding that jury trial had been waived. The court noted that Federal Rule of Civil Procedure 38(b) provides that a party seeking to have a disputed issue tried before a jury must serve a jury demand upon the other parties “at any time after the commencement of the action and not later than 10 days after the service of the last pleading directed to such issue.” Fed. R. Civ. P. 38(b).
The court further noted that once a jury trial demand has been made as to the factual issues in a given claim, the other party is entitled to rely upon the demand as to those issues.
In analyzing the overlap, the court first noted that the legal elements of each claim were different:
The legal issues asserted by each party are distinct, as is evident from a comparison of the elements of the parties’ respective claims. To prevail in its business defamation and business disparagement counterclaims, Pestco would have had to prove facts that were unnecessary to California Scents’s trade dress infringement claims, and vice-versa. Compare 4 J. Thomas McCarthy, McCarthy on Trademarks & Unfair Competition § 27:99 (4th ed. 2004) (defining elements of common law product disparagement as (1) publication, (2) of a false and disparaging statement of fact about the product of plaintiff, (3) made with either knowledge of falsity or with reckless disregard of its truth or falsity, (4) with intent to harm plaintiff’s interest, and (5) specific damages), with Disc Golf Ass’n v. Champion Discs, Inc., 158 F.3d 1002, 1005 (9th Cir. 1998) (requiring plaintiff in trade dress infringement suit to prove that (1) the trade dress is nonfunctional, (2) the trade dress is inherently distinctive or acquired distinctiveness through secondary meaning, and (3) there is a likelihood that the public will confuse the alleged infringer’s trade dress with that of the plaintiff’s).
Slip Opinion at 5000.
However, despite the difference in the legal elements of the claim, the court found overlap in the factual issues of the claim. This overlap arose because Pestco's disparagement claim was that California Scents falsely claimed copying of its trade dress. Thus, the truth of the trade dress infringement claims was a factual issue underlying the disparagement claim, and Pestco's request for a jury trial entitled California Scents to rely that a jury would decide this issue.
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