A New Battle Begins in Google's Trademark Search Wars
American Airlines is the latest plaintiff to challenge Google for selling trademarks as sponsored search terms.
In a complaint filed on August 16, 2007 in the Northern District of Texas in Fort Worth, American Airlines claims that Google infringes and dilutes the AMERICAN AIRLINES marks by allowing companies to bid for advertisements that will appear as sponsored links next to results for searches using the marks.
The legality of sponsored links has been the subject of many other challenges, and the courts have reached differing results. See, for example, these earlier postings in this blog:
California District Court Holds That Google’s Sale of Trademarked Terms In Its AdWords Program is a Use in Commerce for Purposes of the Lanham Act (Google Inc. v. American Blind & Wallpaper Factory, Inc. (N.D. Cal. C.V. 03-5340 JF 4/18/07))
In a complaint filed on August 16, 2007 in the Northern District of Texas in Fort Worth, American Airlines claims that Google infringes and dilutes the AMERICAN AIRLINES marks by allowing companies to bid for advertisements that will appear as sponsored links next to results for searches using the marks.
The legality of sponsored links has been the subject of many other challenges, and the courts have reached differing results. See, for example, these earlier postings in this blog:
- NJ Court Allows Trademark Claims Based on Purchasing a Competitor's Unregistered Trademark as a Keyword for Internet Advertising (Buying for the Home v. Humble Abode, D.N.J. 3:03-cv-02783-JAP-TJB (10/20/06))
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